What Is Groundswell?It's a book by two Forrester analysts with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube. Featuring 25 full case studies, a complete road map for social strategy, and data from around the world. Learn more about the book, download an excerpt, or see our reviews.
Continue The Conversation On Our BlogForrester Research Groundswell Awards Winners AnnouncedWe carefully examined all 150 entries and picked the best — including some of the world's biggest brands and some tiny companies with big ideas. See the winners here. You can see all the entries here.
Updated Social Profile Data For 2008When we launched Groundswell in 2007 we gave you a tool for showing the Social Technographics Profiles of your customers in 10 different countries. Now we've updated the data for 2008, the year the groundswell became mainstream. See our blog post to learn what changed this year.
How Do I Apply Groundswell To My Business?We help professionals by profiling their customer bases and navigating the experience-tested social technology roadmap described in Groundswell. We'll help you find the strategy that works best for your objectives and your role: customer experience, direct marketing, ebusiness, channel & product management, interactive marketing, market research, or marketing leadership.
